SEO Case Study: Ranking a Startup Website on Google in 45 Days

Launching a startup is exciting, but getting noticed online is often the hardest part. In today’s digital-first world, visibility on Google can decide whether your brand gets traction or remains hidden. This case study shows how we helped a startup achieve first-page rankings on Google within just 45 days, using a structured SEO strategy.

As a digital marketing company in Indore, we specialize in SEO services, Meta Ads services, and Google Ads services, but in this project, the focus was purely on organic SEO. Here’s the complete breakdown of what worked.

The Challenge

The startup came to us with a brand-new website. Their situation was common:

  • Domain Authority (DA): 0

  • No backlinks

  • No keyword optimization

  • Minimal content

  • No local citations

They wanted results fast—visibility, traffic, and initial leads.

Step 1: SEO Audit & Strategy Planning

The first step was conducting a complete audit:

  1. Technical SEO Check – We analyzed site speed, indexing issues, sitemap, robots.txt, and SSL.

  2. Keyword Research – We identified low-competition but high-relevance keywords. For example:

    • affordable SEO services for startups

    • digital marketing company in Indore

    • best SEO services in India

  3. Competitor Analysis – We studied 5 direct competitors to see their backlink profiles and content gaps.

From this, we built a 45-day SEO roadmap.

Step 2: On-Page SEO Implementation

We optimized every aspect of the website:

  • Meta Titles & Descriptions – Included primary keywords naturally.

  • Content Revamp – Added keyword-rich service pages (SEO services, Meta Ads services, Google Ads services).

  • Internal Linking – Built strong navigation between blogs, services, and contact page.

  • Image Optimization – Reduced image sizes, added keyword-rich ALT text.

This step alone improved the website’s PageSpeed score from 62 to 91.

Step 3: Content Marketing (High-Quality Blogs)

We created a content calendar focusing on trending and evergreen SEO topics. Blog titles included:

  • Top 10 Benefits of SEO Services for Startups

  • Why a Digital Marketing Company in Indore Can Boost Your Growth

  • Google Ads Services vs Meta Ads Services: Which Works Better for Startups?

This positioned the startup as an authority in their niche.

Step 4: Local SEO & Citations

Since the startup was India-based, we built local citations:

  • Google Business Profile optimization (with high-quality photos & posts).

  • Listed on directories like Justdial, Sulekha, IndiaMart.

  • NAP consistency (Name, Address, Phone) across platforms.

These actions helped boost Google Map Pack rankings.

Step 5: Backlink Building

We followed a white-hat link-building strategy:

  • Guest posting on niche blogs.

  • Business listings in high-DA directories.

  • Forum participation & Q&A backlinks (Quora, Reddit).

  • HARO (Help A Reporter Out) submissions.

Within 30 days, we secured 40+ high-quality backlinks.

Step 6: Tracking & Optimization

We tracked performance using:

  • Google Search Console (impressions, clicks, CTR).

  • Google Analytics (organic traffic growth).

  • Ahrefs & SEMrush (backlink monitoring).

We made small adjustments weekly—like refining meta descriptions and restructuring headings.

Results After 45 Days

The results were impressive:

  • 15+ keywords ranked on Google’s 1st page (including “digital marketing company in Indore”).

  • Organic traffic increased by 300%.

  • Generated first 50 leads via SEO alone.

  • Domain Authority increased from 0 → 15.

The client saw immediate business impact, with inbound calls and form submissions starting to roll in.

Key Takeaways

  1. Speedy SEO is possible with the right strategy – Focus on technical fixes + content + backlinks.

  2. Local SEO is critical for startups – Google Business Profile optimization can drive footfall.

  3. Consistency beats shortcuts – Avoid black-hat tricks; stick to sustainable SEO services.

  4. Integrated approach works best – Pair SEO with Google Ads services and Meta Ads services for faster ROI.

👉 If you’re a business owner looking for quick but sustainable results, working with a trusted digital marketing company in Indore can help you achieve first-page Google rankings faster than you think.

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