In today’s digital-first world, small businesses like salons often struggle to stand out in a crowded local market. While word of mouth and walk-ins still matter, digital marketing and Meta Ads (Facebook & Instagram Ads) have become essential for attracting consistent leads.
Recently, we partnered with a modern unisex salon in Indore that wanted to boost its client base. In just 30 days, our Meta Ads strategy generated 200+ new leads, significantly increasing appointments and revenue. Here’s how we did it step by step.
The Challenge
The salon was well-known in its area but struggled to attract new customers consistently. Most of their clients came from referrals or repeat visits, which limited their growth.
They needed a lead generation campaign that could:
Attract new clients within a 10–15 km radius.
Increase appointment bookings for services like hair styling, skincare, and grooming.
Build long-term brand awareness on social media.
Our Strategy
We designed a 30-day Meta Ads campaign focused on precision targeting, engaging creatives, and irresistible offers.
1. Audience Targeting
We targeted men and women aged 22–45 in Indore who were actively interested in:
Beauty and grooming
Skincare and haircare
Fashion and lifestyle
Bridal makeup and event styling
We also segmented audiences based on behaviors, like frequent buyers of beauty products and people who engage with similar salons.
2. Ad Campaign Setup
Instead of sending people to an external website, we used Meta Lead Ads with instant forms. This reduced friction, as users could submit their details without leaving Facebook or Instagram.
To ensure no lead was wasted, we integrated the forms with the salon’s CRM system, so staff could follow up quickly via WhatsApp and phone calls.
3. Creative Approach
We developed carousel ads and short videos featuring:
Before-and-after transformations
Customer testimonials
Bridal package highlights
Limited-time seasonal offers
The ad copy emphasized benefits and urgency, with CTAs like “Book Today & Save 20%” and “Transform Your Look in One Visit.”
4. Offer Strategy
To maximize conversions, we created a limited-period lead magnet:
“Flat 20% Off on First Service” for new customers.
Special bridal and weekend grooming packages.
This not only encouraged sign-ups but also gave the salon an opportunity to convert one-time visitors into loyal customers.
5. Budget Allocation
We invested ₹25,000 over 30 days, strategically split across different ad sets to test:
Creatives (carousel vs. video)
Age groups
Placements (Instagram stories vs. Facebook feed)
This allowed us to identify the best-performing combinations and scale accordingly.
The Results
The campaign delivered outstanding results in just one month:
200+ qualified leads generated
120+ confirmed appointments booked from leads
40% increase in walk-ins compared to the previous month
35% growth in revenue within 30 days
3x increase in brand engagement on Instagram and Facebook
Beyond the numbers, the salon also saw stronger brand recognition in the city, with more people engaging with their content online.
Key Takeaways
This campaign proved that even with a modest budget, local businesses can achieve massive growth with Meta Ads. Here’s what worked best:
Precise targeting ensured only potential clients saw the ads.
Lead forms minimized drop-offs and made it easy for users to sign up.
Strong offers created urgency and boosted conversions.
Quick follow-ups helped convert leads into actual appointments.
Final Thoughts
Helping this Indore-based salon get 200+ new leads in just 30 days shows the power of combining the right digital marketing strategy with Meta Ads.
If you’re a local business struggling to get consistent clients, investing in lead generation campaigns on Facebook and Instagram can deliver both short-term results and long-term growth.
👉 Want results like this for your business? Get in touch with ClickDuniya and let’s create a tailored Meta Ads strategy for you.
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